{"title":"ELCE","description":"\u003ch1\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Light',serif; mso-fareast-font-family: 'Helvetica Light'; mso-bidi-font-family: 'Helvetica Light';\"\u003eElevated beachwear and resort style \u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003ch1\u003e\u003cspan style=\"font-family: 'Helvetica Light',serif; mso-fareast-font-family: 'Helvetica Light'; mso-bidi-font-family: 'Helvetica Light';\"\u003eJoining the Tyde London edit this season is Elce swim, an Australian swimwear and resort wear label designed in Sydney and celebrated for its refined yet relaxed approach to swim and summer essentials. Known for premium fabrics, timeless silhouettes and conscious design that balances style with longevity, Elce brings an elevated take on summer staples — from sculptural one-pieces to effortless resort separates — perfect for city style or seaside escapes.\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"BodyA\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Helvetica Light',serif; mso-fareast-font-family: 'Helvetica Light'; mso-bidi-font-family: 'Helvetica Light';\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Helvetica Light',serif; mso-fareast-font-family: 'Helvetica Light'; mso-bidi-font-family: 'Helvetica Light';\"\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"lilou-top","title":"Lilou Top","description":"\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Elce\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e: \u003cspan\u003e100% Linen\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: \u003cspan\u003eCoast\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product__description\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Lilou Top is an effortlessly refined silhouette, crafted from 100% linen that softens beautifully with wear in a soft aqua hue. Designed with an adjustable halter neckline, relaxed fit and open back with adjustable ties allows for a customisable fit. It features a flattering shaped V neckline and centre-front seam for a premium finish. The Lilou Top is a considered wardrobe staple, pair it with the matching \u003ca href=\"https:\/\/www.tyde-london.com\/collections\/bottoms\/products\/faye-pant\"\u003eFaye Pant\u003c\/a\u003e f\u003c\/span\u003e\u003cspan\u003eor an elevated, coordinated look.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e: Fits true to size and adjustable with ties.\u003c\/p\u003e\n\u003cp\u003eStudio model is wearing a size XS, her measurements are as follows:\u003cbr\u003eHeight: 180 cm, Bust: 77cm, Waist: 58cm, Hips: 89cm\u003c\/p\u003e\n\u003cp\u003eCampaign model is wearing a size S, her measurements are as follows:\u003cbr\u003eHeight: 176 cm, Bust: 84cm,  Waist: 60cm, Hips: 89cm\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCool wash separately with mild detergent\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eLine dry in shade\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELCE","offers":[{"title":"XS","offer_id":57390882685311,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":57390882718079,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":57390882750847,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57390882783615,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/4978\/2206\/files\/0000067416copy2Cropped.jpg?v=1776848615"},{"product_id":"faye-pant","title":"Faye Pant","description":"\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Elce\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e: \u003cspan\u003e100% Linen\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: \u003cspan\u003eCoast\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product__description\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Faye Pant is a relaxed, effortless silhouette crafted from 100% linen that softens with wear in a soft aqua hue. Designed with a wide-leg fit, it features an elasticated waistband with an adjustable drawstring, allowing it to be worn high or low on the waist. A versatile staple, perfect for both relaxed and elevated styling. Wear with the \u003ca href=\"https:\/\/www.tyde-london.com\/collections\/resort-addition\/products\/lilou-top\"\u003eLilou Top\u003c\/a\u003e for an elevated co-ordinated look. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e: Fits true to size. \u003c\/p\u003e\n\u003cp\u003eStudio model is wearing a size XS, her measurements are as follows:\u003cbr\u003eHeight: 180 cm, Bust: 77cm, Waist: 58cm, Hips: 89cm\u003c\/p\u003e\n\u003cp\u003eCampaign model is wearing a size S, her measurements are as follows:\u003cbr\u003eHeight: 176 cm, Bust: 84cm, Waist: 60cm, Hips: 89cm\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCool wash separately with mild detergent\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eLine dry in shade\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELCE","offers":[{"title":"XS","offer_id":57390919647615,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":57390919680383,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":57390919713151,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57390919745919,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/4978\/2206\/files\/ElceSwim0680Crop_e9fa7f84-71d6-4922-bceb-a895ee5cb593.jpg?v=1776849454"},{"product_id":"sidney-shirt-dress","title":"Sidney Shirt Dress","description":"\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Elce\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e: \u003cspan\u003e 51% Cotton \/ 49% Polyester\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Caramel Stripe\u003c\/p\u003e\n\u003cdiv class=\"product__description\"\u003e\n\u003cp\u003e\u003cspan\u003eA modern take on the classic shirt dress. The Sidney Shirt Dress features a collared neckline, long sleeves with cuff detailing, and a mini-length silhouette. Designed with an internal tie and a gathered wrap front, fastened with a soft self-tie for a flattering fit. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e: \u003cspan\u003eModel is wearing a size XS\/S, her measurements are as follows:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHeight: 178 cm, \u003c\/span\u003e\u003cspan\u003eBust: 84cm, \u003c\/span\u003e\u003cspan\u003eWaist: 63cm, \u003c\/span\u003e\u003cspan\u003eHips: 93cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCool wash separately with mild detergent\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eLine dry in shade\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELCE","offers":[{"title":"XS\/S","offer_id":57390952251775,"sku":null,"price":169.0,"currency_code":"GBP","in_stock":true},{"title":"M\/L","offer_id":57390952284543,"sku":null,"price":169.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/4978\/2206\/files\/ElceSwim48932.jpg?v=1779092803"},{"product_id":"pietra-cami","title":"Pietra Cami","description":"\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Elce\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e: \u003cspan\u003e100% Polyester\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: \u003cspan\u003eLemon\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product__description\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Pietra Cami in Lemon is delicate and feminine, crafted in soft satin for effortless wear. Designed with a relaxed fit, it features adjustable straps and elegant lace detailing at the bust and hem. Perfect on its own or paired with the \u003ca href=\"https:\/\/www.tyde-london.com\/collections\/resort-addition\/products\/pietra-pant\"\u003ePietra Pants\u003c\/a\u003e in Lemon. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e: Fits true to size. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eModel is wearing a size S, her measurements are as follows:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHeight: 170 cm, \u003c\/span\u003e\u003cspan\u003eBust: 81cm, \u003c\/span\u003e\u003cspan\u003eWaist: 61cm, \u003c\/span\u003e\u003cspan\u003eHips: 89cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCool wash separately with mild detergent\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eLine dry in shade\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELCE","offers":[{"title":"XS","offer_id":57390967685503,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":57390967718271,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":57390967751039,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57390967783807,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/4978\/2206\/files\/000002copy.jpgdfCropped.jpg?v=1776850605"},{"product_id":"pietra-pant","title":"Pietra Pant","description":"\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Elce\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e: \u003cspan\u003e100% Polyester\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: \u003cspan\u003eLemon\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product__description\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Pietra Pant is crafted from soft satin with a relaxed, effortless fit. Featuring a gathered waistband, side-entry pockets, and delicate lace at the hem, it’s a feminine, comfortable style designed for easy dressing. Pair with the \u003ca href=\"https:\/\/www.tyde-london.com\/collections\/resort-addition\/products\/pietra-cami\"\u003ePietra Cami\u003c\/a\u003e for an effortless set. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e: Fits true to size. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eModel is wearing a size S, her measurements are as follows:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHeight: 170 cm, \u003c\/span\u003e\u003cspan\u003eBust: 81cm, \u003c\/span\u003e\u003cspan\u003eWaist: 61cm, \u003c\/span\u003e\u003cspan\u003eHips: 89cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCool wash separately with mild detergent\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eLine dry in shade\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELCE","offers":[{"title":"XS","offer_id":57390986133887,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":57390986166655,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":57390986199423,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":57390986232191,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/4978\/2206\/files\/ElceSwim2977Cropped.jpg?v=1776850748"},{"product_id":"pre-order-aura-mini-dress","title":"Aura Mini Dress","description":"\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Elce\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e: \u003cspan\u003e100% Linen\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: \u003cspan\u003eDesert Stripe\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product__description\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Aura Mini Dress is the perfect trans-seasonal throw-on piece, crafted from 100% linen knit that will soften with wear. Adorned with an exclusive Elce stripe print, this medium-weight knit provides a slightly sheer finish. The dress features an asymmetric back cut-out, relaxed boxy fit and mini length, complemented by full-length flared sleeves and a boat neckline.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e: \u003cspan\u003eModel is wearing a size small, her measurements are as follows: Height: 178 cm Bust: 84cm Waist: 63cm Hips: 93cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCool wash separately with mild detergent\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eLine dry in shade\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse side\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELCE","offers":[{"title":"XS","offer_id":57391009661311,"sku":null,"price":179.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":57391009694079,"sku":null,"price":179.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":57391009726847,"sku":null,"price":179.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":57391009759615,"sku":null,"price":179.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/4978\/2206\/files\/ElceSwim4728_1_Cropped.jpg?v=1779092615"}],"url":"https:\/\/www.tyde-london.com\/collections\/elce-swim-coming-soon.oembed","provider":"Tyde-London","version":"1.0","type":"link"}