Eyewear label Feroce founded by Alexandra Baker, offers sleek silhouettes which are a nod to Alexandra’s American-French background with a timeless aesthetic. The brands core values are set around protecting the planet, and Feroce aims to create quality products designed for longevity and prolonging life to create less waste. There are over 4 million pairs of glasses sitting in landfills in America alone. As acetate cannot be recycled, the most effective way to recycle frames is buying quality glasses that last and reviving them for multiple uses and owners. Feroce offers the Revive Initiative, buying back your Feroce sunglasses when you are done. The brand breathes new life into previously owned glasses giving them a new lifespan to resell at a discounted rate. When you buy Feroce, you help contribute to a more sustainable future cycle.