Sidai Designs is a social enterprise which collaborates with Maasai women in Tanzania to create handmade contemporary jewellery and homewares. Passionate about their mission to help overcome poverty and improve women’s social standing, believing that artisanal design led handcraft is a powerful tool to bring about positive change. The brand provides economic opportunity for Maasai women and girls by training them to produce unique, high quality beaded designs using the traditional techniques of their tribe. Sidai’s work aims to celebrate and preserve Maasai beading techniques while elevating the traditional methods, giving them a contemporary aesthetic appeal.
Empowering these women to have their own stream of income is one of the best ways to make positive change. The brand employs 12 full time beaders, and provide 120 piece-rate beaders with supplementary income that supports their semi-nomadic lifestyle, whilst profits go towards offering educational workshops twice a month on a range of topics chosen by the women.
The jewellery is created entirely by hand using a combination of ingeniously upcycled materials. Traditional glass beads are intricately joined using thread salvaged from old grain bags and enhanced with recycled metal beads. Oil canisters and pots are used to create the boning, while luxury soft leather and sterling silver are used to create simple, elegant fastenings. Each piece tells a story.
Embrace the stunning handwork of our curated collection of necklaces and earrings and be sure to follow Sidai Designs (@sidaidesigns) on their wonderful journey to empower Maasai women. It is truly inspirational!