Culture, Calm & the Right Kind of Chaos ~ Our Secrets On How To Navigate Marrakech 

Start at Jemaa el-Fnaa, the famous square that forms the chaotic heart of the city. It’s overwhelming in all the right ways—snake charmers, herbalists, date vendors, street food stalls, and the ever-present beat of local drums. Absorb the madness, then duck into a nearby rooftop café (try Café de France) for a coffee.

From there, spend a slow hour or two wandering the souks. The key here is to browse with ease, not purpose. Look for handmade babouche slippers, hand-woven baskets, and earthy ceramics that feel quietly luxurious back home. Haggling is expected—just keep it light and polite.

For an oasis of calm, visit Jardin Majorelle, the iconic cobalt blue garden once owned by Yves Saint Laurent. The landscaping is pristine, the energy is slow, and the museum is small but perfectly formed.

Need a moment of deeper rest? Book a hammam at La Mamounia or Heritage Spa—two of the most beautifully curated spaces in the city. Expect exfoliation, steam, and soft cotton robes afterwards. It’s the kind of ritual you didn’t know you needed.

The shopping in Marrakech isn’t just for tourists—it’s for collectors. Those in the know go beyond the usual leather poufs and head to curated concept stores offering a modern Moroccan aesthetic.

33 Rue Majorelle, across from the famous garden, stocks local artisan-made pieces with a contemporary edge—ceramics, linen shirts, and apothecary-style oils in matte black bottles. Think Arket in Marrakech.

Lrnce, a little further out, is a design studio blending Moroccan craft with European minimalism—ceramic wall hangings, embroidered throws, and sun-drenched homeware that makes your Airbnb back home feel a little lifeless.

For fashion, explore the ateliers in Gueliz where local tailors can create made-to-measure jackets or kaftans. The best ones let the fabric speak for itself—muted tones, breathable textures, and relaxed cuts perfect for the second summer season back home.

 

Style Notes: What to Wear

Marrakech calls for a certain kind of wardrobe—lightweight, breathable, and intentional. The Second Summer collection at Tyde London is ideal: think crisp linen shirts in clay and sand tones, easy cotton trousers that move with the heat, and textural layering pieces that look as good poolside as they do in a candlelit riad.

Pack with purpose: one versatile jacket for cool evenings, a few polished-yet-relaxed separates, and plenty of linen. Soft leather sandals are essential, and a wide-brim hat doesn’t hurt either.

Marrakech is a study in contrasts: heat and shadow, rhythm and stillness, old world and new. It’s the kind of place where time stretches and style matters—not in a flashy way, but in the quiet details. Just like the perfect weekend, it’s less about what you do and more about how you feel doing it.